Leadership

Lance Crane is the CEO and 3rd generation owner of Crane Engineering, a leading provider of fluid technology solutions. 

Lance joined his father at Crane Engineering in 2004, subsequently purchasing the business in 2007. Since then, a focus on core values, diversification, and innovation grew the company into a $50M+ company with over 90 employees. The Fox Cities Chamber of Commerce awarded Crane Engineering with the Company Innovation Award in 2016.

Before joining Crane Engineering, Lance led integrated marketing and new product teams at Campbell Mithun in Minneapolis, Minnesota. The Twin Cities Business Journal recognized him as a "40 under 40" leader.

In January 2018, Lance will become President of the Board of Directors for the Boys and Girls Club of the Fox Valley.  

Lance resides in Appleton, Wisconsin with his wife Bridget and three children-Chandler (20), Olivia (17), and Georgia (14).

Ed Voet is the Chief Financial Officer joining Crane Engineering in early 2009. Ed is responsible for all accounting, finance, human resources and information technology areas of the organization and also provides direction for the Wastewater operations of the company.

Ed is a Certified Public Accountant and graduated from UW-Oshkosh in 1990.  Ed spent 5 years with a regional CPA firm starting out his career focusing on audits and taxation. Ed then went on to Plexus Corporation for nearly 15 years as Controller of their engineering group and later as Director of Human Resources for all of their North American sites.

Ed is married to his wife Lynn and has four adult children – Sarah, Amy, David and Caroline.

Ed is an avid outdoorsman.  He enjoys all types of fishing, and spend his falls chasing waterfowl with his son.

Rick Konecke is VP of Operations for Crane Engineering and  a 35-year veteran of the company.  He has a M.S.E.M from Milwaukee School of Engineering.     

He began his career as an Application Engineer moving into management of the Milwaukee office for over 20 yrs. In 2006, he moved to the main office in Kimberly. He is an integral part of the overall growth our company has been experiencing while also being involved in the many changes that result from growth. Rick oversees the distribution, service, parts, OptiFlow and customer support teams.

Rick resides in Greenville, WI with his wife Sara.  They have two daughters in Madison, WI.

Dustin Wiethoff is the Vice President of Sales overseeing all Industrial Sales personnel and related activity for Crane Engineering.

Dustin got an early start in the pump industry working for a pump distributor in Kalamazoo, MI, while earning his BSME from Western Michigan University. He went on to start a career in R&D / Hydraulic Design for Peerless Pump in Indianapolis, IN, but soon realized his true passion was working with customers to help solve their fluid process challenges. In 2007, he took his career in a different direction and joined the Goulds Pumps sales team in Houston, TX.  He spent the next 10 years working with customers along the Gulf Coast and later, throughout the Midwest in various sales capacities. Dustin joined the Crane Engineering team in September 2017.

Originally from Escanaba, MI, Dustin is a Yooper, but now resides in Hortonville, WI with his wife Kacy and daughter Presley.

Ed Steinbrecher is currently the Director of Sales for the team covering northern Wisconsin, upper Michigan and Minnesota.

Ed has a BSME from UW-Milwaukee and joined Crane Engineering in 1998 as an outside salesperson for valves and instrumentation. In 2000, he began assisting customers with mechanical equipment. In 2010, Ed became the Director of Sales for the North Team. He has 28 years of experience in the industry with his biggest strengths being his process knowledge and how our equipment performs in the process.                                      

Ed resides in a small town just northwest of Green Bay, WI with his wife Crystal and three children Paige, Max and Brock.

Eric Finnila is a member of the senior management team and Director of Sales for the Water & Wastewater team at Crane Engineering. 

Eric has a Bachelor's of Science degree in Civil Engineering from Michigan Technological University. He is also a Licensed Professional Engineer.

He spent 10 years as a consulting engineer at an Ashwaubenon engineering firm, and today he enjoys assisting communities and businesses throughout the midwest with wastewater, water, stormwater, and road projects.

Mark Hassman is the Program Director for a Mobile Septage Treatment System project at Crane Engineering. 

Before joining Crane Engineering, Mark worked at Kimberly-Clark Corp. and James River Corp. for a combined 30 years. He worked to improve iconic international tissue and towel brands in the US and Europe, and specialized in Through-Air-Dried tissue making.

He has led teams to develop and improve tissue technologies and operations but his passion includes integrating product design and process innovation into a cohesive business plan. 

Mark recently received the “Papermaker of the Year” award from UW-Stevens Point and serves on the UW-Stevens Point Paper Science Foundation Board. He is also co-inventor on 9 patents and several trade secrets.  

In 2010, Mark and his family participated in a family mission trip to the town of Bulembu, Swaziland. One of their projects included rebuilding the Community Center's bathrooms. It was there that the family’s passion for the African people began. Since then, his family has worked alongside World Relief, Cherith International, Centerwill Orphanage in Kenya and hosted children from the African Children’s choir. 

Mark and his wife of 23 years, Keli, live in Oshkosh. Their two boys, Zac and Josh, study Mechanical Engineering at UW- Madison