Leadership

Lance Crane is the CEO and 3rd generation owner of Crane Engineering, a leading provider of fluid technology solutions. 

Lance joined his father at Crane Engineering in 2004, subsequently purchasing the business in 2007. Since then, a focus on core values, diversification, and innovation grew the company into a $50M+ company with over 90 employees. The Fox Cities Chamber of Commerce awarded Crane Engineering with the Company Innovation Award in 2016.

Before joining Crane Engineering, Lance led integrated marketing and new product teams at Campbell Mithun in Minneapolis, Minnesota. The Twin Cities Business Journal recognized him as a "40 under 40" leader.

In January 2018, Lance will become President of the Board of Directors for the Boys and Girls Club of the Fox Valley.  

Lance resides in Appleton, Wisconsin with his wife Bridget and three children-Chandler (20), Olivia (17), and Georgia (14).

Ed Voet is the Executive Vice President joining Crane Engineering in early 2009. Ed is also responsible for all accounting, finance, and human resources areas of the organization.

Ed is a Certified Public Accountant and graduated from UW-Oshkosh in 1990.  Ed spent 5 years with a regional CPA firm starting his career focusing on audits and taxation. Ed then went on to Plexus Corporation for nearly 15 years as Controller of their engineering group and later as Director of Human Resources for all of their North American sites.

Ed is married to his wife Lynn and has four adult children – Sarah, Amy, David, and Caroline.

Ed is an avid outdoorsman.  He enjoys all types of fishing, and spends his falls chasing waterfowl with his son.

Chris joined the Crane Engineering Senior Leadership Team after Crane’s 2024 acquisition of Geiger Pump & Equipment Company, where he continues to serve as President. Along with assisting all companies in the Crane portfolio to grow and expand service levels, he is charged with leading Crane’s business development efforts.

Chris holds a BSME from the University of Maryland, an MBA from Loyola University, and is a registered Professional Engineer. He joined Geiger in 1994, working hand-in-hand with industrial, municipal, and sanitary customers to improve their operations and tackle their most challenging fluid process problems. Chris also serves on several industry boards and enjoys driving collaborative partnerships with Geiger and Crane’s many important supplier partners.

Chris is married to his wife Kareen, and has three children, Annie, Grace, and Christian. He is passionate about community service and serves on the board of the Cystic Fibrosis Foundation, and The Marian House in Baltimore.

Dustin Wiethoff is the Vice President of Sales overseeing all Industrial Sales personnel and related activity for Crane Engineering.

Dustin got an early start in the pump industry working for a pump distributor in Kalamazoo, MI, while earning his BSME from Western Michigan University. He went on to start a career in R&D / Hydraulic Design for Peerless Pump in Indianapolis, IN, but soon realized his true passion was working with customers to help solve their fluid process challenges. In 2007, he took his career in a different direction and joined the Goulds Pumps sales team in Houston, TX.  He spent the next 10 years working with customers along the Gulf Coast and later, throughout the Midwest in various sales capacities. Dustin joined the Crane Engineering team in September 2017.

Originally from Escanaba, MI, Dustin is a Yooper, but now resides in Hortonville, WI with his wife Kacy and daughter Presley.

Matt Hinson serves as Chief Technology Officer and a member of Crane Engineering's Board of Directors, advising management on Enterprise Strategy and Technology matters. Matt is the Managing Partner of Kedge Capital Partners, a lower-middle market investment vehicle backed by entrepreneurial family offices. Before founding Kedge, Matt led strategy and technology for a top-five 3PL and was responsible for driving a $90M digital transformation. Earlier in his career, Matt founded and led a hybrid venture capital/technology development conglomerate in the automotive sector and ran the digital and business consulting divisions for a global advertising agency.

Matt also serves on the board of several faith-based nonprofits and resides on a farm near Charlotte, NC, with his wife and two teenage children.

Tom Schroeder is the Director of Operations responsible for Crane’s Distribution and OptiFlow businesses.

After earning a BSME from UW-Stout, Tom started his career in application engineering in the air-handling industry. In 2010, he joined the Crane Engineering team as an application engineer sizing pumps and other fluid-handling equipment. Tom started his leadership journey by leading the new equipment team in 2018. He now leads more areas of distribution, including valves, parts, and customer service. Most recently he has taken on the responsibility for the OptiFlow skidded systems business.

Tom resides in Appleton, WI with his wife Leanne, and two daughters, Charlotte and Noelle.

Rick Konecke is Senior Vice President for Crane Engineering and a 35-year veteran of the company.  He has an M.S.E.M from Milwaukee School of Engineering.

He began his career as an Application Engineer moving into management of the Milwaukee office for over 20 years. In 2006, he moved to the main office in Kimberly. He is an integral part of the overall growth our company has been experiencing while also being involved in the many changes that result from growth. Now focusing on continuous improvement, while also overseeing the distribution, service, parts, OptiFlow, and customer support teams.

Rick resides in Greenville, WI with his wife Sara.  They have two daughters in Madison, WI.