Leadership

Lance Crane is CEO and 3^rd generation owner of Crane Engineering, a leading provider of fluid technology solutions. 

Lance joined Crane Engineering in 2004, and subsequently purchased the business in 2007. Since then, a focus on core values, diversification, and innovation has grown the company to over 225 employees throughout the Midwest and Mid-Atlantic regions. The Fox Cities Chamber of Commerce awarded Crane Engineering with the Company Innovation Award in 2016.

Before joining Crane Engineering, Lance led integrated marketing and new product teams at Campbell Mithun in Minneapolis, Minnesota. The Twin Cities Business Journal recognized him as a "40 under 40" leader.

Lance has served as President of the Board of Directors for the Boys and Girls Club of the Fox Valley and supports numerous charitable organizations, including the YMCA, and Habitat for Humanity.

Lance resides in Appleton, Wisconsin with his wife Bridget and has three adult children: Chandler, Olivia, and Georgia.

Ed Voet is the Executive Vice President and Chief Human Resources Officer at Crane Engineering. Ed joined Crane Engineering in early 2009. Ed is a Certified Public Accountant, graduating from UW-Oshkosh in 1990. Before joining Crane Engineering, Ed worked for a regional CPA firm and then spent nearly 15 years at Plexus Corporation, where he served as Controller and later as Director of Human Resources for North American sites.

Ed and his wife have four adult children and now have 2 grandchildren. Ed is also an avid outdoorsman, enjoying fishing and waterfowl hunting.

Chris joined the Crane Engineering Senior Leadership Team after Crane’s 2024 acquisition of Geiger Pump & Equipment Company, where he continues to serve as President. Along with assisting all companies in the Crane portfolio to grow and expand service levels, he is charged with leading Crane’s business development efforts.

Chris holds a BSME from the University of Maryland, an MBA from Loyola University, and is a registered Professional Engineer. He joined Geiger in 1994, working hand-in-hand with industrial, municipal, and sanitary customers to improve their operations and tackle their most challenging fluid process problems. Chris also serves on several industry boards and enjoys driving collaborative partnerships with Geiger and Crane’s many important supplier partners.

Chris is married to his wife Kareen, and has three children, Annie, Grace, and Christian. He is passionate about community service and serves on the board of the Cystic Fibrosis Foundation, and The Marian House in Baltimore.

Dustin Wiethoff is the Regional & Industrial Sales Vice President at Crane Engineering, overseeing sales & operations for Crane Group’s Midwest region and Industrial sales strategy across the Crane Group enterprise. Dustin began his career in the pump industry while earning his Mechanical Engineering degree from Western Michigan University and working for a pump distributor in Kalamazoo, MI. After a short tenure in R&D and Hydraulic Design at Peerless Pump in Indianapolis, IN, Dustin shifted his focus to technical sales and took a position with Goulds Pumps in Houston, TX, where he worked with customers across the Gulf Coast and, later, the Midwest. Dustin joined Crane Engineering in 2017. Originally from Escanaba, MI, Dustin now lives in Hortonville, WI with his wife and daughter.

Matt Hinson serves as Chief Technology Officer and a member of Crane Engineering's Board of Directors, advising management on Enterprise Strategy and Technology matters. Matt is the Managing Partner of Kedge Capital Partners, a lower-middle market investment vehicle backed by entrepreneurial family offices. Before founding Kedge, Matt led strategy and technology for a top-five 3PL and was responsible for driving a $90M digital transformation. Earlier in his career, Matt founded and led a hybrid venture capital/technology development conglomerate in the automotive sector and ran the digital and business consulting divisions for a global advertising agency.

Matt also serves on the board of several faith-based nonprofits and resides on a farm near Charlotte, NC, with his wife and two teenage children.

Tom Schroeder is the General Manager and responsible for Crane’s Distribution and OptiFlow businesses.

After earning a BSME from UW-Stout, Tom started his career in application engineering in the air-handling industry. In 2010, he joined the Crane Engineering team as an application engineer sizing pumps and other fluid-handling equipment. Tom started his leadership journey by leading the new equipment team in 2018. He now leads more areas of distribution, including valves, parts, and customer service. Most recently he has taken on the responsibility for the OptiFlow skidded systems business.

Tom resides in Appleton, WI with his wife and two daughters.

Bob Kampstra is the Chief Financial Officer at Crane Engineering and oversees the Finance department.

Bob has an Accounting Degree from the University of Wisconsin – Whitewater, and an MBA from the Kellogg School of Management at Northwestern University in Chicago. Bob grew up in Randolph, Wi and currently lives in Shawano, Wi. Prior to Crane, Bob has experience working as CFO and Vice President of Finance in Healthcare and Manufacturing businesses.

Bob has two adult daughters and enjoys golfing and boating on the Wolf River in his free time!