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Media Kit

Company Bio

Crane Engineering is a leading distributor of fluid processing technology in Wisconsin, Minnesota, Iowa, Michigan, NE Ohio, North Dakota, and South Dakota. Its portfolio ranges from industrial pumps and valves, to specialized equipment like chemical feed systems and wastewater treatment equipment. Headquartered in Kimberly, Wis., Crane Engineering serves over 3,000 customers in 46 states. 

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History of Crane Engineering

Crane Engineering was founded in Appleton, Wisconsin, in 1939 by Herbert Crane as a pump supplier to the paper industry. Three generations of the Crane family have grown the business well beyond pumps and fluid process equipment.

Crane Engineering Today

Today, led by the founder's grandson, Lance Crane, Crane Engineering focuses on helping customers improve fluid process performance and reduce their total cost of ownership. Crane Engineering is one of the midwest's leading providers of fluid process solutions, and Wisconsin's largest pump and valve distributors with more than 200 employees.

The company's offerings have expanded beyond the distribution business unit to include the Service and Repair Center and OptiFlow™ Integrated Skid Systems.


Crane Engineering was honored with the Company Innovation Award by the Fox Cities Chamber of Commerce in 2016. Crane has also been the recipient of numerous sales awards from represented manufacturers.

Number Employed

More than 200 office and field employees.


Lance Crane, Crane Engineering President & CEO
Chris Brown, Geiger President
Ed Voet, CFO
Matt Hinson, CTO
Rick Konecke, VP of Operations
Dustin Wiethoff, VP of Sales

Market Segments

Crane Engineering provides fluid technology and innovative ideas and services to the following markets:

Community Involvement

Crane Engineering’s community involvement continues to expand with its support of non-profits:

  • Boys & Girls Club of the Fox Cities
  • YMCA of the Fox Cities
  • Fox Cities Performing Arts Center

Our Location

Crane Engineering

707 Ford Street
Kimberly, Wisconsin
Call us: 920-733-4425


Media Contact

Emily Togstad, Marketing Coordinator