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About Us

85+ years, and we’re just getting started.


For over 85 years, we've focused on the success of our customers. We do more than supply fluid handling equipment. We provide support to our customers in 3 distinct ways:

Technical Advice

With mechanical and engineering backgrounds, our account managers are poised to offer technical solutions for projects and reliability challenges.

Repair and Reliability Services

Capability and capacity to get you back online, and reliability programs designed to maximize uptime.

Distribution Services

Fast transactions for MRO items so you can get on with your day.

Customer Experience Matters

We want your experience with us to be the best of all. That's why we've invested in the people and technology to ensure that it is. 

As a customer, enjoy these perks of working with us:

  • Free training events like Tech Expo and Tech Tours
  • Educational resources like our blog and eBooks
  • Quick and easy access to MRO products on our e-store

We won't stop here. We listen to our customers and implement new programs that improve our customers' experience with Crane. 

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What We Do

We got our start selling pumps to the paper industry. During the past 85+ years, however, we've grown into much more. Sure, pumps are still a huge part of our business, but now we’re a diverse fluid-handling powerhouse, offering a multi-faceted portfolio of equipment and services that can satisfy even the most demanding needs.

Today, we’re Wisconsin's largest distributor of industrial-grade pumps, valves, filters, wastewater treatment equipment, and other fluid processing technology.

Service Pros Get In, Get Out, and Get It Right

The service pros at Crane Engineering are factory-trained and have experience installing, starting, and repairing all types of fluid handling products. The focus of every repair is to find the source of the problem, address it, and ensure it doesn't happen again. We stand behind our work with a 1-year warranty.

Our Field Services


A Brief History

In 1939, Herbert Crane founded Crane Engineering as a pump supplier to the paper industry in Appleton, Wisconsin. Three generations of the Crane family have grown the business well beyond pumps and fluid process equipment.

Today, led by the founder’s grandson, Lance Crane, Crane Engineering is one of the Midwest’s leading providers of fluid handling solutions with over 100 employees. The company serves a broad range of markets, providing pump skid system design, equipment sourcing and selection, fabrication, installation, field service, and repair.