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About Us

80+ years, and we’re just getting started.


Having our customers’ backs — providing you with fluid handling solutions specifically engineered for efficiency and profitability — has always been our focus. We work with the world’s top fluid technology manufacturers so our customers get innovative equipment that make a real difference in performance and help reduce total cost of ownership.

Anyone can sell equipment. What sets us apart is the people behind the equipment, our track record of proven performance, and our willingness to share our expertise to help you perform better. We show customers how to improve their processes to increase efficiency, save energy, and reduce downtime.

One Company, A Multitude of Fluid Handling Solutions

This is about you. You getting better results and save time when you don't have to coordinate multiple vendors. Yes, Crane Engineering has equipment; but we also engineer sophisticated pump skid systems, provide full service and repair capabilities, and offer corrosion-resistant flooring and tank liners.

Our Services


More Than Equipment; We Share What We Know

Our goal is to help you and your employees understand your equipment and processes better. We do this during our day-to-day discussions and also through our blog posts, eBooks, training, and industry information…all to improve your knowledge of fluid flow solutions.

View Our Resources

An Experience Focused On You

It’s all about helping our customers succeed. We make substantial investments in technology and people to meet the demands of our customers so you stay in control and accomplish more.

At Crane Engineering, your experience as our customer matters.

Our Field Services

What We Do

We got our start selling pumps to the paper industry. During the past 80+ years, however, we've grown into much more. Sure, pumps are still a huge part of our business, but now we’re a diverse fluid handling powerhouse, offering a multi-faceted portfolio of equipment and services that can satisfy even the most demanding needs.

Today, we’re Wisconsin's largest distributor of industrial-grade pumps, valves, filters, wastewater treatment equipment, and other fluid processing technology.

Service Pros Get In, Get Out, and Get It Right

The service pros at Crane Engineering are factory-trained and have experience installing, starting, and repairing all types of fluid handling products. The focus of every repair is to find the source of the problem, address it, and ensure it doesn't happen again. We stand behind our work with a 1-year warranty.

Our Field Services


A Brief History

Founded in Appleton, Wisconsin, in 1939 by Herbert Crane, Crane Engineering began as a pump supplier to the paper industry. Three generations of the Crane family have grown the business well beyond pumps and fluid process equipment.

Today, led by the founder’s grandson, Lance Crane, we’re one of the Midwest’s leading providers of fluid handling solutions with over 100 employees. The company serves a broad range of markets, providing pump skid system design, equipment sourcing and selection, fabrication, installation, field service, and repair.